The wedding market is believed to be a multi-billion-dollar industry, encompassing a wide range of services and products. This includes venues, catering, decoration, photography, themed events and entertainment services. The growth of this market can be attributed to various factors such as the increasing disposable income of families, the influence of social media, and the desire for personalized and themed weddings. Many couples have started choose to host their weddings in exotic locations outside their city within India leading to robust rise in themed events. The Prime Minister of India, in 2023 emphasised for Indians to have destination weddings and family celebrations within the country instead of planning one abroad. He also said that just like ‘Make in India’, a new movement called ‘Wed in India’ should be rolled out. Further, increasing awareness of environmental issues has prompted a shift towards sustainable weddings. Eco-friendly decorations, organic farm-to-table cuisines and catering options, and waste management practices are becoming more popular among couples aiming to minimize their environmental impact. It has to be noted that The digital transformation of the wedding industry has been also been significant. Technology has made it easier for couples to plan their weddings while maintaining a sense of connection and involvement from afar. Modern couples are leaning towards personalized experiences that reflect their unique love stories. This trend has led to a rise in exclusive venues, custom decor, personalized vows, and unique entertainment options that resonate with the couple’s journey.